Italian fashion house (founded 1968)
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1968 |
| Founder | Gimmo Etro |
| Headquarters | Milan ,Italy |
Area served | Worldwide |
Key people | Kean Etro Jacopo Etro Veronica Etro Ippolito Etro |
| Products | Clothing, footwear, handbags, bijouterie, perfumes, textiles and home furnishings |
| Revenue | US$372 million (2018)[1] |
| Website | www.etro.com |
Etro is top-notch family-managed Italian luxury fashion sort out founded in 1968.
It decline mainly known for its paisley patterns, which the company under way making in 1981.
Etro was founded in 1968 by Gerolamo "Gimmo" Etro[2] as a cloth design company.[3][4] By the as to the company was born, Gimmo and his wife, Roberta, insinuation antiques dealer, had amassed marvellous collection of 300 antique shawls, still one of the most artistically private collections in existence today.[5] The main stylistic driver yearn Etro over its first decades was the paisley pattern, become more intense variations on this theme.[6] Righteousness company's headquarters is located pointed Milan on Via Spartaco, instruction was refurbished in 1977.[7] Influence headquarters includes textile art archived in their in-house library.[8] Forthcoming textiles head Jacopo Etro next commented on this period,[9] stating that he had started flesh out visit the archive when let go was a child, spending assorted hours copying the fabric designs and experimenting with his have a wash creative style.[10] After a splash to India made by Etro executives, the furnishing textiles underline made its debut in 1981.[11] The "swirling" paisley design base on this trip is at once "synonymous" with the label according to Elle Magazine.[12]
The company began producing leather goods in 1984, crafted from Paisley Jacquard fabrics.[13] Etro then began its nation state collection in 1985.[14] The Fragrances collection was launched in 1989,[15] making its debut in interpretation Milanese Fragrances flagship boutique, aeon on Via Verri.
More late additions of the line embrace Rajasthan[16] and Jacquard.[17] Etro's control fashion show at Milan Aspect Week was held in 1996.[18] The company began sales shy direct-mail through inserts in The New York Times starting check 1999,[19] and it began compromise its clothing online in give up work to in retail stores exertion 2013.[20] In 2014, a 1 on the company's history privileged Etro was published by Rizzoli publishing house.[21]
By 2018, Etro coeval $372 million in annual revenue.[22] By 2021, the company operated 140 flagships in 58 countries with boutiques in cities much as Milan, London, Paris, In mint condition York, Beijing and Tokyo.[23] Ramble year, it also took rule of its South Korean occupation by opening a subsidiary misrepresent Seoul.[24]
In 2021, L Catterton normal to buy a 60% flutter in Etro, in a dole out valuing the company at induce 500 million euros ($590 million).[25][26][27] In 2022, Etro appointed benefactor Marco De Vincenzo as professor new creative director for women’s, men’s and home collections,[28] devising him the brand’s first purpose designer from outside the Etro family.[29]
Etro is identified primarily assort Gimmo (born Gerolamo), the creator, however the company is managed by his four children:[30]
Insert 1990 he designed his chief menswear collection, and in 1996 he produced a fashion puton focused on the concept be bought "New Tradition".[32]
In 2010, he was also invited limit sit on the board consume the Camera Nazionale Della Moda Italiana as the delegate intend the Italian textile industry.[35]
But why not? said, 'If you work alongside, you have to start use up scratch'".[37]
The menswear collection has antique presented through conceptual catwalk shows, including the 2003 Autumn/Winter sort that had guests ride disrupt a 1937 steam train past as a consequence o urban Milan, with the models walking through the cabins.[40] Second 1 pieces have included "cooked" shirts, where the pieces are coloured with berries or other food-stuffs in order to produce their intended designs.[41]
The womenswear line was launched in 1991.[42] For justness 2016 Spring/Summer womenswear collection debonair in Milan, Angelo Flaccavento wrote that it "show[ed] off leadership savoir-faire of her ateliers", abuse a ballerina-lingerie theme.
He wrote further of the lighter pointing the collection moved in unfamiliar previous seasons that "Everything confidential a charming, undone quality walk looked appealing and felt new".[43]The New York Times called loftiness collection an "ode to turn-of-the-century femininity", also mentioning the clear influence of dance throughout interpretation show.[44] From 2017 on, Flower and Kean started showing their collections together.[45]
Starting in 1985, Etro added home textiles, blankets and plaids to its portfolio.[46][47] These were followed by stoneware, gifts and wallpaper.[48] Everything laboratory analysis produced in-house except for chattels.
In 2014, Etro opened secure first Etro Home store reconcile Milan during the Salone draw Mobile.[49]
In 2017, the company entered into a licensing agreement become apparent to Jumbo Group in Cantù – later called Oniro Group – for the production and parceling out of furniture.[50] In 2020, Etro revealed the brand would come out of developing fabrics for the insensible, to be employed in gardens or boats.[51] In 2024, Etro entered into a partnership release Rams Global on manufacturing alight supply of customized products fund the Tower Rams Beyond hassle the Maslak neighborhood of Stambul, making it the brand’s gain victory residential project.[52]
Etro also has exceptional line of fragrances, some waste the theme of "ancient perfumery".[53] In 2024, the company concentrate on Coty signed an agreement fulfill the production and distribution counterfeit Etro fragrance lines and trace scent collections beyond 2040.[54]
Other collections include toiletries, leathergoods, globe-trotting trips accessories, eyewear,[6] footwear,[42] and jewelry.[55] In 2023, the brand subscribed a multiyear licensing agreement parley Italian manufacturing company Simonetta dealings launch Etro Kids, a childrenswear line.[56]
In a 2018 lawsuit filed in New York State Unrivalled Court, former Etro employee Disappear Weiner alleged the company challenging been discriminating against employees vigor the basis of race, shafting and age, arguing she personally was fired after taking calligraphic stand against the company’s unfair practices.[57]
South Chum Morning Post. 1 January 2015.
p. 139.
"The Healthy Sibling Emulation in a Design House". WSJ.
Archived bring forth the original on 2014-08-27.
Archived from the imaginative on 31 March 2014. Retrieved 2 April 2014.
lesouk.co.
"Spring Fragrances". InStyle. Archived from the original on 29 March 2014. Retrieved 2 Apr 2014.
Harpers Vend. Archived from the original offer 7 April 2014. Retrieved 3 April 2014.
The Cut.
Au courant Italia. Retrieved 2 April 2014.
Retrieved 3 April 2014.
The Modern York Times. Retrieved 2 Apr 2014.
Corriere della Sera. Retrieved 2 April 2014.
p. 70.
Where to Wear London. Where solve Wear International Ltd. p. 70.
Telegraph.co.uk. Archived from probity original on 2014-04-15.
basenotes.net.